What is SEO… and how do I get some?


I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!

The summer is winding up and since my kids are going back to school this week, I thought maybe we should switch topics (at least temporarily) and I can share answers to some commonly asked questions.

In the immortal words of one of my most gregarious clients, “What is S-Y-O, anyway?”

What is SEO?

SEO stands for Search Engine Optimization and, in the simplest terms, it is the process of improving your website to increase its visibility when people search for products or services related to your business in Google (or any other search engine). 

How does SEO work?

When a search engine, like Google or Bing, sends bots to your website, it collects data and indexes it. The goal is to rank it appropriately so that when someone searches, the most relevant information pops up first.

Can I do this SEO stuff myself?

The short answer is…. maybe. 

Like with anything technological, it takes time to understand even just the basics. You could certainly do your research and learn some simple things you can do to optimize your website, but that’s only scratching the surface of SEO.

My encouragement for you

You can get started optimizing your website by:

1. Compressing your images to speed up your website load time.

How? Go to Birme.net. 

Drag your photos into the large box. On the right column, under Resize/Crop, choose 1200 or 800 pixel size (make sure it’s not cropped funny).

2. Optimize your images for SEO by naming them strategically.

In Birme.net, you can choose to name your images (before you compress them). Ideally, you would use your business name with hyphens and then describe what the image is for:

IE: wendy-j-young-all-about-seo-xxx

The “xxx” is for numbers for when you’re compressing multiple images at the same time. If you’re uploading lots of images for one article, you can optimize them by adding in the name of your blog post. If they are just generic photos, you can simply put images and then they will be numbered.

3. Then “Save Files”.

All your images will get downloaded to your computer and you can then put them on your website for use!

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Past Issues:

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5 Huge SEO Mistakes, Pt. 2

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5 Best Tips for Starting your Business off on the Right Foot

It wasn’t too long ago that I made the decision to launch my own business. It was a time of spontaneity, adrenalin, and a healthy amount of apprehension and fear. Maybe your business venture wasn’t quite so unexpected as mine, but regardless of how you started… the choices you made in those first few months have set you down the path you’re currently on.

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Since we’ve been talking so much about SEO (for the previous issues, click around on my website!), I figured it was time to talk about the mistakes people often make when they’re new.

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We’ve been talking about SEO and writing content that it’s important to understand the purpose behind all this content. Everyone understands the frustration of having a beautiful website and lots of excellent content, but they’re hearing crickets. They aren’t getting any traffic. No one is visiting.  Why? Link building is the process of acquiring hyperlinks from other websites to your own.

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