Tip #4 for building a solid business


I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!

Do you enjoy reading? I do. Lately, I’ve been reading through some marketing books by people who are killing it in terms of creating a brand image and have written a book to share their secrets.

If you’re interested in hearing all the tips for building a successful business that I’ve shared so far, let me know and I’ll email you the back issues.

Tip #4 is “Be prepared for people to copy you.”

It is the nature of the world to copy actions and ideas that have appeared to gain traction. A few years ago, in the baking world, unicorn cakes were all the rage. Everyone made a unicorn cake and the trick was to not blend in with the rest of all the white, peaceful, sleeping unicorns.. but to create one that stood out from the crowd. I remember one vividly, over all the rest: the black one, with a smirk and one eye peeking open.

When building your brand around certain hook points (a combination of text, insight, concept, personality, or product/service used to grab people’s attention in the shortest amount of time possible), it is vital to capitalize on unique ideas that people haven’t done. But, is there really anything new under the sun?

There is nothing wrong with riding coattails. Everyone does it. But understand that no one will get as much success as the originator. Your challenge is to predict the future and figure out the next new thing to take the world by storm… or generate it yourself.

If you want to read about the theory behind this concept, the book Hook Point**, written by Brendan Kane is where this concept is explained and shows lots of case studies to demonstrate how others have created Hook Points to snag audience’s world-wide.

My encouragement for you:

Consider what areas your business could use a jolt of energy and think of creative ways to share a unique perspective with people to intrigue them about your brand.

As always, my goal is to be as helpful as humanly possible. Please do reach out with questions or suggestions for topics you’d like me to discuss.

**If you’d be interested in reading reviews of select books that would help inspire you in growing your business, leave me some book suggestions!

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Past Issues:

Creating superfans… one person at a time

This issue of the newsletter is a continuation of our conversation from last week about the book “Superfans” by Pat Flynn. We covered what superfans means, how they are used to build a solid foundation in your business, and one key thing to start getting superfans.


Creating Raving SuperFans: the What, Why and How?

Every now and then, I’d like to share elements from a book with you that I really enjoyed. One of the first ‘marketing’ books I read was Superfans. The next few issues I plan to talk about why they’re important, how to collect them, and what to do next.

4 Essential Elements of Your Messaging Strategy

Every business knows they are working to pursue a particular customer. The way most people reach their ideal audience is through very specific brand messaging. The question becomes, how do you determine the messaging that will work for you?

Learn from failure

5 Huge SEO Mistakes, Pt. 2

Our autumn is starting beautifully, isn’t it? I’m sitting here on my front porch with the breeze lightly blowing and I’m trying to get in the headspace to talk about SEO mistakes! If you missed the first three mistakes you can find them in last week’s newsletter. Find them on my website. Let’s jump right in!

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