I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!
Since all our children are back in school learning how to write, I thought I’d do the same with you! One of the most important parts of building a strong online presence and a website that gets reputable traffic is due to the content you put out.
If you’re not putting out content frequently and actively seeking out colleagues in your field to share and discuss your articles, I’ll guarantee you have a weak score and you don’t rank very highly in Google search.
So, let’s start from the beginning.
What do you mean by ‘content’?
Content is anything you can post or share with others. This includes blog posts, but is certainly not limited to this long-form content. Content can be videos, social media posts, infographics, and e-books.
Today, we’re focusing on how to create blog post content.
How do I decide on topics for my content?
The simplest way to begin creating a list of meaningful content ideas is to take notice of the kinds of questions people ask about your service or products. For every question, you have a how-to answer, research-based information to share, best practices, comparisons between two or more high-quality options. The list could go on and on.
*If you would like a comprehensive list of content topics and options, please email me and I’ll provide you with some resources.
What process do I use to create content?
I know the thought of sitting down to create content for your website can be daunting, especially since it’s (presumably) been a little while since you’ve been in school and assigned to write a paper. The steps are similar to school… but you have a lot more flexibility. AND… you aren’t getting graded, so no worries!
Here is a simple ordered list to help you get started:
1. Look over your list of brainstormed content ideas (mentioned above under ‘how to decide topics’) and pick one.
2. Research that topic thoroughly.
3. If it’s particularly broad, you may wish to create an “ultimate guide” so you can show your authority and mastery over the topic… also called a pillar piece… or find a subsection topic to focus on first.
4. Create your engaging headline that intrigues people to want to click into your article.
5. Lay out the questions you intend to answer. These are your H2 headings and your outline.
6. Start writing the answers to each of those questions.
7. Take a break. Completely walk away from your writing and think about something else entirely for at least 30 minutes, but ideally a whole day or longer.
8. Read your article and correct any mistakes, clarify anything that doesn’t make sense… and then publish it!
What are some other tools to help me create content?
If you’re not a confident writer, using a tool like Grammarly can eliminate the simple errors with just the free version. If you’re able to pay for the tool, you’ll get even more help with tone of voice, word choices and so much more.
When you need spiffy graphics to enhance your message or an infographic to show the results of your studies, Canva is an excellent design resource. They also have a free version.
For keyword research, there are many excellent paid tools, but since we all need to start somewhere, I’m recommending some free tools that I often use (and work just fine!):
Begin with Google Suggest and Google Ads Keyword Planner to collect your seed words, then you can expand your research using:
– Ubersuggest (only 3 free searches daily)
– Moz (must have a login to track your free searches)
– Quora & Reddit (can be useful for learning what questions your audience is asking)
– Answer the Public (very broadly used for seeing questions related to your keywords)
My encouragement for you
This week, spend time brainstorming the topics you ought to begin answering. If you would like an extra boost of motivation and guidance, feel free to email me and I’d be happy to jump on a call to discuss your content strategy further!
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