How to reach your audience (re: business plans)


I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!

Maybe the featured image of this post is a little dramatic, but business owners must find ways to effectively reach their target market otherwise people will remain unfulfilled the rest of their lives and your business will fall to ruins (now that was most definitely melodramatic).

We’re going to discuss how to reach your prospects with media.

How effective are your ads?

The basic equation to begin with is:

Q: Did the marketing campaign make you more money than it cost you?

A: If it cost you more than you made… or will ever make… it was a failure.

To make that basic equation a bit more relevant:

Q: If your marketing campaign yielded a customer, how much will you make through the life of that one customer?

A: The lifetime value of a customer is another portion of the equation you must keep track of when determining the effectiveness of your ads.

“What gets measured gets managed.”

Allan Dib (author of The 1-Page Marketing Plan)

The worst possible situation you could be in is not having the numbers to those questions. You can’t manage your return on investment if you’re not aware of your analytics.

My encouragement for you

This week, spend a coffee break examining your past ads or checking out your engagement on social platforms and begin taking note of where you stand.

Next week, we’re going to take a short break from Business Plans to talk discuss different ways to effectively reach your target audience and woo them into doing business with you.

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Past Issues:

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