fbpx

How to reach your audience (re: business plans)

wendy-j-young-newsletter-002

I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!


Maybe the featured image of this post is a little dramatic, but business owners must find ways to effectively reach their target market otherwise people will remain unfulfilled the rest of their lives and your business will fall to ruins (now that was most definitely melodramatic).

We’re going to discuss how to reach your prospects with media.

How effective are your ads?

The basic equation to begin with is:

Q: Did the marketing campaign make you more money than it cost you?

A: If it cost you more than you made… or will ever make… it was a failure.

To make that basic equation a bit more relevant:

Q: If your marketing campaign yielded a customer, how much will you make through the life of that one customer?

A: The lifetime value of a customer is another portion of the equation you must keep track of when determining the effectiveness of your ads.

“What gets measured gets managed.”

Allan Dib (author of The 1-Page Marketing Plan)

The worst possible situation you could be in is not having the numbers to those questions. You can’t manage your return on investment if you’re not aware of your analytics.

My encouragement for you

This week, spend a coffee break examining your past ads or checking out your engagement on social platforms and begin taking note of where you stand.

Next week, we’re going to take a short break from Business Plans to talk discuss different ways to effectively reach your target audience and woo them into doing business with you.

Requesting Feedback from You

P.S.  Have you been enjoying my newsletter? I would very much appreciate a review (unusual for a newsletter, I know). You can submit your review HERE… and thank you so much!

P.P.S.  If you’ve been receiving services from Wendy J Young (whether it’s a monthly subscription or customized writing services), I would so appreciate feedback on my website. Please leave a Google review HERE.

View other categories:

Past Issues:

Learn from failure

5 Huge SEO Mistakes, Pt. 2

Our autumn is starting beautifully, isn’t it? I’m sitting here on my front porch with the breeze lightly blowing and I’m trying to get in the headspace to talk about SEO mistakes! If you missed the first three mistakes you can find them in last week’s newsletter. Find them on my website. Let’s jump right in!

5 Best Tips for Starting your Business off on the Right Foot

It wasn’t too long ago that I made the decision to launch my own business. It was a time of spontaneity, adrenalin, and a healthy amount of apprehension and fear. Maybe your business venture wasn’t quite so unexpected as mine, but regardless of how you started… the choices you made in those first few months have set you down the path you’re currently on.

5 Huge SEO Mistakes, Pt. 1

Since we’ve been talking so much about SEO (for the previous issues, click around on my website!), I figured it was time to talk about the mistakes people often make when they’re new.

link building for seo

Why link building is necessary (and 5 simple ways to do it yourself!)

We’ve been talking about SEO and writing content that it’s important to understand the purpose behind all this content. Everyone understands the frustration of having a beautiful website and lots of excellent content, but they’re hearing crickets. They aren’t getting any traffic. No one is visiting.  Why? Link building is the process of acquiring hyperlinks from other websites to your own.

*This site may contain affiliate links to products. We may receive a commission for purchases made through these links.

Sign up for the Weekly Newsletter

Each week, you’ll get marketing tips, articles, and free resources to help you manage your marketing to-do list more easily. No commitments, easy to unsubscribe… but I hope you stick around!