I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!
This issue of the newsletter is a continuation of our conversation from last week about the book “Superfans” by Pat Flynn. We covered what superfans means, how they are used to build a solid foundation in your business, and one key thing to start getting superfans.
This week, I’d like you to consider honing in on one service or product you can push into a successful passive income stream. Why? Let’s work this out together.
How does one product turn people into fans
If you have a resource you can share with the world that solves a significant problem in their lives (regardless of how niche it is), you have an open door to provide a superior experience. Those who experience great benefit and truly appreciate it will become your biggest fans. Even just one person can propel you forward in generating more business (and more fans).
Why do you need superfans?
According to “1,000 True Fans,” an essay written by Kevin Kelly (senior editor at Wired), he defines a fan as “someone who will buy anything you produce.” If you take that literally, each of your true fans will likely provide you $100 of profit per year. Maybe that doesn’t sound like a lot, but when you multiply that by 1,000… you’ve got yourself a six-figure business!
So, how hard is it to get 1,000 true fans?
Instead of trying to create that best-selling product… all you need is a direct connection with the people you’re trying to help.
“You don’t need to change the entire world to build a successful business;
you just need to change someone’s world.”
If you’re new to business, this concept should be reassuring. Gathering superfans is totally achievable! To reach the 1,000 superfans goal, you’re gathering one fan per day for just less than three years.
It doesn’t matter if your niche is extremely small, there are one thousand people in the world who can potentially see you as their favorite. Before you get bogged down by thinking this process will take three years, it very likely won’t…
because superfans talk a lot.
The likelihood of your superfans sharing their excitement and creating more superfans is great. Imagine a team of superfans who keep coming back to you.
They’re spending their money on everything you sell… and they’re bringing more people with them. Talk about having a snowball effect!
Next week will be a break from our typical content in order to appreciate a time for friends and family over Thanksgiving.
When we come back, we’ll begin talking about a Pyramid of Fandom and give practical tips on converting casual audience members into an active audience.
My encouragement for you
In the meantime, I want you to begin making a list of services or products you can specifically focus on within your brand that you can turn into an experience that gives impact to your customers.
Not all of the things are necessary to create fans… just think of it like a recipe. There are many ingredients and you can pick and choose elements and quantities to design a one-of-a-kind experience that fits your brand style and reaches your uniquely, customized audience.