5 Best Tools for Managing your Online Reputation

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Nearly 55% of Americans pay more attention to the extremely negative reviews (as opposed to the 43% who use positive reviews) when making a purchasing decision. Obviously public reviews are important because they cement your online reputation, but many business owners don’t quite know what to do with that information. For helpful tips on how to use your customer reviews, check out this blog post.

The following are powerful tools you can use to make sure you’re aware of the public’s perception about your business and proactively respond:

Google Alerts

online reputation manager

We’ve started with the free option, but free doesn’t necessarily mean it’s the best choice for you. Here are what Google Alerts helps you:

Find all the unlinked mentions of your brand.

Fact 1: Links help you rank in Google.  

Fact 2: Unlinked mentions of your business makes it harder for potential customers to find you.

Monitor your competition.

Fact 1: Learning how your competition is promoting their brand is a learning experience.

Fact 2: if they link up with your competitor, they may link up with you.

Hear the questions your audience wants to know.

Fact: You will attract attention and gain trust by answering people’s questions.


  • Free
  • Saves personal search time
  • Easy to use and navigate
  • Simple format
  • Know if your marketing efforts are working
  • Easy to customize frequency or types of alerts


  • Data isn’t complete
  • Full phrases sometimes split in searches
  • Hard to keep up with your feeds
  • False alerts
  • Alerts are late sometimes
  • Interface is outdated and not engaging


One of the more well-known online reputation managers that promise to help you increase traffic, rankings and visibility in search results.


  • Dashboard is easy to use
  • Quick onboarding process
  • Platform is intuitive
  • Support team is knowledgeable and extremely responsive
  • Customer care is big


  • No renewal reminders
  • No free trial
  • Not the most affordable tool

Gather Up

As a paid tool, small to medium-sized businesses have access to reports on the reviews they’re getting on various sites as well as management and optimization to drive traffic effectively.

These are some pros and cons according to real-life Gather Up customers:


  • High level of customization
  • Efficient review generation
  • Easy to set up and use
  • Excellent support team
  • Ability to market competitively
  • Competitively priced


  • Requires quite a bit of management
  • Not agency friendly
  • Some software limitations
  • Limited to only Google and Facebook for reviews

Bright Local 

In terms of the features provided, they are a management company that offers a variety of features for a monthly fee depending upon the size of your company. 

The following the pros and cons as revealed by Bright Local customers:


  • Highly responsive to ALL reviews, both positive and negative, and offer value to smooth feathers even if it was something out of their control.
  • Software is extremely user-friendly
  • All-in-one platform: tracks your local search rankings and provides an optimization guide as well as building online listings and shares reports.
  • Citation builder is separate from their recurring packages and can be run on a “need” basis.


  • Lead generation can be weak (depending on the plan you choose)
  • Manual processing runs slowly.
  • Presentational issues with the report layouts

They offer a 14-day free trial to see if you find their service valuable and profitable making sure you see your business’ online reputation improve.


This platform promotes themselves as a service providing GMB service management, comprehensive audits, and citation building and cleanup. According to customer reviews (of which there were none less than 4 stars):


  • Free version works well, with limitations on how many citations you can see
  • Finds more citations than some of its competitors
  • Chat support is always live
  • Many gains: higher ranking, better keyword optimization, tracking competitors
  • Reports are easy to read


  • Unreasonably priced
  • Initial setup is intense
  • Platform and reports are quite basic
  • Interface is not user-friendly
  • Must go through results manually, which takes time
  • Sometimes results are inaccurate
  • Site is slow to load

Let me know what you think of the options I’ve presented. Share your thoughts about the qualities you value most in a service-based company and let me know if there’s another Reputation Builder you want me to research for you. For a thorough look at exactly how customer reviews can effect your business, check out this blog post.

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