I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!
Since we’ve been talking so much about SEO (for the previous issues, click around on my website!), I figured it was time to talk about the huge mistakes people often make when they’re new at creating content.
1. Duplicating Content.
I’m not referring to the evils of plagiarizing someone else’s work –though, that’s obviously wrong, too– but about the ineffectiveness of copying and pasting the your own content across many pages and only changing the keywords.
For instance, if you’re creating landing pages to cater to specific locations, you want to make sure the content on each of the pages sounds different even if you’re offering the same services.
You want all of your content (even the same or similar content on different pages) to be:
- original and well-researched
- valuable to your audience
- structured with bullet points and headings (remember the benefits of H1 and H2)
- completely error-free
If you can deliver creative and engaging content that appeals to your audience AND shows Google that people actually appreciate you, Google will rank you among the top searches.
2. Low Quality Backlinks
As a brief reminder, backlinks are referring to the links you put on your website to other businesses or articles. When we refer to “low quality” backlinks, that means the links you’re putting on your website or those that link to you have low traffic and engagement levels. The SEO mistakes comes from not being particular about the kinds of links you’re collecting.
Building your website strong requires only the best connections to pull yourself higher. So, as you grow and become more reputable, your backlinks should definitely change with your progress. You will continually seek higher quality sites to link up with.
3. Neglecting your Website’s SEO Options
Regardless of what platform you’ve built your website on (WordPress, Wix, Squarespace, etc), each one has various levels of SEO capabilities and resources. It is vital to the health of your business to make your website SEO-friendly. It is a major SEO mistake to forget to check the layout on other views. Not everyone uses a desktop or laptop when searching for things. Make sure your website looks good on mobile view, and if you’re unsure how to do that, ask your web designer.
Since this email is already getting long, next week we’ll finish the other two major SEO mistakes newbies make when it comes to creating optimized content. Stay tuned!
My encouragement for you
Make time this week to begin assessing your website. Each page should have keywords specifically and intentionally chosen to highlight your products and services.
Take note of any SEO mistakes you may have made from the three points we mentioned this week and put them on your master to-do list for the next quarter. If you require some help getting fresh, optimized content for your landing pages or learning how to build a strong SEO foundation your website for higher ranking, that’s what I’m here for.
You can either schedule an appointment through my Calendly link or send me an email to share your concerns. I’d love to make time to discuss how we can make your business stronger by building a solid SEO foundation.
I am happy to guide you through the process of cleaning up your SEO mistakes or doing it for you if you don’t have the time.