4 More Ways to Optimize your Website!


I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!

We started a new series in the newsletter discussing SEO, what it is, and how you can use this knowledge to benefit your business.

Today, we’re going to talk about more ways to optimize your website. We already discussed (and explained step-by-step) how to compress your images to speed up the load time of your website… if you missed it, you can catch the past issues of my newsletter HERE.

Optimize the page URL

When you create a new page for your website, it is important to choose a URL (the address) that incorporates the keywords for that page. For example, my blog posts are located at www.wendyjyoung.com (my main website)… 

…but then, you have a /blog/ (where my blog posts are located)…

.. and then, you have the actual title of my blog post: /best-tools-to-manage-your-online-reputation/

That blog post has keywords “best” and “online reputation” so that when someone is searching, my blog post is more likely to appear in the results.

Use your title tags

First things first: What is a title tag? When you create a document, sometimes you want a heading or a title. When you go to “formatting” or the little drop-down that has options like “H1”, “H2″, H3”, etc… those are your title tags.

When you are writing on your website or in a blog post, there are two title tags that carry lots of weight when Google bots are searching your website. They are “H1” (your main title) and “H2” (typically used for your headings throughout your article). Plant those keywords liberally in those spots.

Use the Alt Text for Images

We already discussed how to compress your images before loading them onto your website. When you choose to use those images, there is a spot called “Alt Text” that you should describe the picture very simply. Using any form of keyword is great, but you don’t need to write sentences, just a couple of word

Adding Meta Descriptions to your Website

While these descriptions are just that, there are several good practices on writing them:

  1. Write 50 to 60 characters.
  2. Each page’s meta description should be unique.
  3. Use your keywords but don’t overuse them.
  4. Place your keyword near the beginning of your text.
  5. Focus on your audience, not the search engine.
  6. Show the benefits and value of what you provide.
  7. Include your brand name when relevant.

If you want to know how to place your meta description, this article gives great directions! 

Next week, we’ll talk about keywords and how to find them.

My encouragement for you

Start a checklist of optimization for your website and spend 15 minutes a day working on them until they are complete. They’re not complicated, but they do take some time.

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P.S.  Have you been enjoying my newsletter? I would very much appreciate a review (unusual for a newsletter, I know). You can submit your review HERE… and thank you so much!

P.P.S.  If you’ve been receiving services from Wendy J Young (whether it’s a monthly subscription or customized writing services), I would so appreciate feedback on my website. Please leave a Google review HERE.

View other categories:

Past Issues:

link building for seo

Why link building is necessary (and 5 simple ways to do it yourself!)

We’ve been talking about SEO and writing content that it’s important to understand the purpose behind all this content. Everyone understands the frustration of having a beautiful website and lots of excellent content, but they’re hearing crickets. They aren’t getting any traffic. No one is visiting.  Why? Link building is the process of acquiring hyperlinks from other websites to your own.

Keyword Research: is it as boring as it sounds? 😬

As promised, we’re talking about Keyword Research today. This topic goes hand-in-glove with SEO (so if you missed that issue, you can check it out on my website!). You can’t do effective SEO work without the keyword research.

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