4 More Ways to Fully Optimize your Website!


I’m Wendy Young and I help business owners manage their online reputations. This newsletter is all about sharing helpful and practical tips for the business owner who does it all. If you’d like to unsubscribe, the link is at the bottom of the email… but I hope you stick around!

This is the second issue in a new series for the newsletter in which we are discussing SEO, what it is, and how you can use this knowledge to benefit your business.

Today, we’re going to talk about more ways to optimize your website. We already discussed (and explained step-by-step) how to compress your images to speed up the load time of your website… if you missed it, you can catch the past issues of my newsletter HERE.

Optimize the page URL

When you create a new page for your website, it is important to choose a URL (the address) that incorporates the keywords for that page. For example, my blog posts are located at www.wendyjyoung.com (my main website)… 

…but then, you have a /blog/ (where my blog posts are located)…

.. and then, you have the actual title of my blog post: /best-tools-to-manage-your-online-reputation/

optimize URL slug
Blog post URL optimized

That blog post has keywords “best” and “online reputation” so that when someone is searching, my blog post is more likely to appear in the results.

Use your title tags

First things first: What is a title tag? When you create a document, sometimes you want a heading or a title. When you go to “formatting” or the little drop-down that has options like “H1”, “H2″, H3”, etc… those are your title tags.

When you are writing on your website or in a blog post, there are two title tags that carry lots of weight when Google bots are searching your website. They are “H1” (your main title) and “H2” (typically used for your headings throughout your article). Plant those keywords liberally in those spots.

Use the Alt Text for Images

We already discussed how to compress your images before loading them onto your website. When you choose to use those images, there is a spot called “Alt Text” that you should describe the picture very simply. Using any form of keyword is great, but you don’t need to write sentences, just a couple of words.

My chosen feature image with Alt Text box empty.

For more information about using Alt Text and examples on how and why to use it, check out this article!

Adding Meta Descriptions to your Website

While these descriptions are just that, there are several good practices on writing them:

  1. Write 50 to 60 characters.
  2. Each page’s meta description should be unique.
  3. Use your keywords but don’t overuse them.
  4. Place your keyword near the beginning of your text.
  5. Focus on your audience, not the search engine.
  6. Show the benefits and value of what you provide.
  7. Include your brand name when relevant.

If you want to know how to place your meta description, this article gives great directions! 

Next week’s newsletter issue will be all about keywords and how to find them.

My encouragement for you

Start working through this checklist of optimization for your website. Spend your 15 minute coffee break working on each one until they are fully complete. None of these is very complicated, but they do take some time. If you find you are stuck on something or need some questions answered, please reach out!

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P.S.  Have you been enjoying my newsletter? I would very much appreciate a review (unusual for a newsletter, I know). You can submit your review HERE… and thank you so much!

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View other categories:

Past Issues:

Creating superfans… one person at a time

This issue of the newsletter is a continuation of our conversation from last week about the book “Superfans” by Pat Flynn. We covered what superfans means, how they are used to build a solid foundation in your business, and one key thing to start getting superfans.


Creating Raving SuperFans: the What, Why and How?

Every now and then, I’d like to share elements from a book with you that I really enjoyed. One of the first ‘marketing’ books I read was Superfans. The next few issues I plan to talk about why they’re important, how to collect them, and what to do next.

4 Essential Elements of Your Messaging Strategy

Every business knows they are working to pursue a particular customer. The way most people reach their ideal audience is through very specific brand messaging. The question becomes, how do you determine the messaging that will work for you?

Learn from failure

5 Huge SEO Mistakes, Pt. 2

Our autumn is starting beautifully, isn’t it? I’m sitting here on my front porch with the breeze lightly blowing and I’m trying to get in the headspace to talk about SEO mistakes! If you missed the first three mistakes you can find them in last week’s newsletter. Find them on my website. Let’s jump right in!

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